Clear-eyed analysis of why nonprofit fundraising succeeds, why it fails, and who’s responsible.
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Leadership Did It. Development Got Blamed
Charitable giving in the United States now exceeds $590 billion annually. It is the third largest industry in the country. By raw dollars, philanthropy has never been healthier. And yet…donor retention has hovered below 50% for over a decade, according to the Fundraising Effectiveness Project. Total donors are declining. For every two donors an organization…